Definition of Marketing
Marketing is the process of identifying human needs and demands and meeting them properly.
Marketing is the process of making potential customers into loyal customers through identifying their needs, creating value for a product or service, and delivering them in satisfactory ways.
According to The American Marketing Association, "Marketing is the activity, set of institutions and process for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large."
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What is Marketed?
There are ten types of entities that can be marketed by marketers. These are