Marketing: Meaning and Definition

Marketing is the process of making potential customers into loyal customers through identifying their needs, creating value for a product or service,

Definition of Marketing

Marketing is the process of identifying human needs and demands and meeting them properly.


Marketing is the process of making potential customers into loyal customers through identifying their needs, creating value for a product or service, and delivering them in satisfactory ways.


According to The American Marketing Association, "Marketing is the activity, set of institutions and process for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large."

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Marketing

What is Marketed?

There are ten types of entities that can be marketed by marketers. These are
  1. Goods
  2. Services
  3. Events
  4. Experiences
  5. Persons
  6. Places
  7. Properties
  8. Organizations
  9. Information, and
  10. Ideas


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My name is Subrato Saha. Blogging is my hobby. I have been working as a blogger from 2013. Rabindra Sangeet "Sur Onuragi"

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