Marketing is the process of identifying the market's needs, creating value for a product or service, and meeting the needs through offering the product or service.
Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
Marketing Management is the art and science of planning, organizing, directing, and controlling the various activities involved in promoting products and services to consumers. Marketing managers work closely with salespeople to develop strategies for selling their company's products and services. They may also work with advertising agencies, public relations firms, and other professionals to promote their companies' products and services.
Read More: